Wonsupona | Brand Naming & Strategic Storytelling Agency
Wonsupona is a strategic brand storytelling consultancy that crafts powerful messages, names and strategies that spark resonance and delight.
"business storytelling", branding, naming, brand, copywriting, freelance, story, storytelling, award-winning, best, writing, websites, naming, content, Wonsupona, San Francisco, Raleigh, Durham, North Carolina, California
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Powerful Brands Tell Great Stories
A Strategic Brand Naming & Storytelling Agency
Wonsupona creatively differentiates brands through powerful storytelling. We seek to uncover what makes your brand unique, and stem our strategy from that core – branding from the inside, out.
We specialize in transforming words and ideas into compelling messages worth remembering.
Names are stories distilled to one word. Services include name generation and tagline development.
Messaging communicates your brand’s purview. Services include brand stories, key messages and voice & tone guidelines.
Stories make a customer choose your brand over another. Services include brand positioning and vision, mission and values creation.
Workshops for businesses, startups and creative entrepreneurs. Topics include storytelling, messaging, naming & branding.
Creatively led. Strategically balanced. Refreshingly honest.
We create messages that reflect a brand’s unique values and personality. Insight is gained from workshops with key stakeholders. As such, our process is designed to be collaborative. We approach messaging as one slice of a larger brand pie. Messages are designed to work in harmony, resulting in a comprehensive brand story. Lastly, we take a human-centered approach to brand strategy and storytelling. By understanding what motivates audiences, we craft stories worth telling.
The Power of Storytelling
"It is insight into human nature that is key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
- William Bernbach
“The world is shaped by two things – stories told and the memories they leave behind.”
- Vera Nazarian
“After nourishment, shelter and companionship, stories are the thing we need most in the world.”
- Philip Pullman
“People think in stories, not statistics. Marketers need to be master storytellers.”
- Arianna Huffington
“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”
- Roger C. Schank
“The brands that win are those that tell a great story."
- Mitch Joel
“Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.”
- Brian Eisenberg
“Perhaps the most powerful role of stories today is to ignite and drive changes in management policy and practices.”
- Booz Allen
“Stories constitute the single most powerful weapon in a leader’s arsenal.”
- Dr. Howard Gardner, Professor, Harvard University
