With over 90% of buying decisions made subconsciously, it’s important to appeal to audiences on an emotional level. We use a combination of research, strategic storytelling, and creativity to craft brand names and narratives that appeal to audiences emotionally and psychologically. This conscious approach to brand creation is what sets us apart – and will set you apart, too.
Our specialty is translating ideas into compelling names and messages worth remembering. We’re interested in finding the threads that connect us all and creating content that resonates on multiple levels. We do this by uncovering what makes your brand unique (the basis of your story) and wrap it in a powerful personality. Everything we create is inspired by your vision, mission and values.
While we support brands of all sizes, our speciality is health and wellness. We also have significant experience in energy, technology and consumer brands.
Names are stories distilled to one word. Our approach is rooted in storytelling with goal of memorability and impact.
We combine industry research and stakeholder workshops to provide a differentiated platform. Your brand positioning is the basis of our messaging.
Messaging brings your brand to life. Voice and tone guidelines ensure it is crafted consistently.