Overview: Many people are unaware that all power plant sites experience shading, which minimizes solar production.Global solar tracker leader NEXTracker innovated a yield enhancement software system to maximize solar production, providing real-time power plant profit gain.
Challenge: The challenge was in creating a name that was descriptive, powerful and optimistic without competing with the NEXTracker brand name. The name would have to work synonymously with all of the trackers sold by NEXTracker.
Solution: TrueCapture tells the story of how this technology can capture more of the sun – highlighting ROI. It’s realistic, direct and strong without overpromising delivery. The new name has already received rave reviews among leadership and customers.