Overview: Financial advisors can generate significant wealth or losses. With no current advisor performance ranking, people rely on top salespeople – some of which have no financial background.
Challenge: Our job was to create a name for a new company that offers transparency into the world of financial advisors – a name that evoked trust and intelligence.
Solution: WiseMint aptly captures the essence of the app’s purpose. “Wise” reflects the intelligent and informed decision-making it empowers users with, while “Mint” signifies the potential for financial growth. Together, the name conveys a platform that provides smart insights to help users cultivate their financial success through well-informed advisory choices.