Overview: Wonsupona was enlisted to craft a name for a preeminent longevity institute in Dubai as well as develop the brand architecture and name for its three service centers.

Challenge: The challenge was in creating a name that blended the worlds of science and the personal pursuit of health and longevity. Additionally, the name had to be linguistically sound across seven languages.

Solution: Born from rich scientific and culturally-rooted meanings, Omère is inspired by telomere dynamics, which play a central role in aging, as well as the Quranic name Omere, meaning “living a long life.” It is this blend of two worlds; of science and cultural heritage that makes Omère powerfully unique.


Longevity Institute