Voice & Tone Guidelines
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As the fastest growing APM solution in the world, AppDynamics (a Cisco product) faced a common problem: a sea of messaging sameness among competitors. Wonsupona created a compelling new voice and tone along with messaging guidelines to breathe personality into the brand and enable consistent and differentiated content. The guidelines included key brand messages, audience messages, voice and tone attributes, brand stories, key word choices, language guidelines and more.