APPDYNAMICS

AppDynamics: Delivering a Bold New Brand Voice
As the fastest-growing APM solution in the world, AppDynamics (a Cisco product) faced a familiar challenge: standing out in a sea of competitor messaging. Wonsupona crafted a compelling new voice and tone, along with comprehensive messaging guidelines, to infuse personality into the brand and ensure consistency across all content. These guidelines included key brand messages, audience-specific messaging, voice and tone attributes, brand storytelling, strategic word choices, and language principles, creating a unified and distinctive communication framework.