Client: OrmsbyPark
Work Completed: Keynote Speech
When we were approached by Ormsby Park to help craft the keynote speech for the Bay Area Women in Finance conference, we couldn’t help but be elated. Speech Rhetoric degree for the win (thanks, University of Georgia).
Client: LexisNexis
Work Completed: Naming
Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say? In short, the product uses advanced machine learning to identify the language judges cite most, enabling attorneys to argue their case more persuasively.
Client: NFluence Partners
Work Completed: Naming
Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive.
Client: CleanSlate (formerly Ridgeview Home Cleaning)
Work Completed: Naming
Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to differentiate the company or create brand loyalty.
What’s in a great name? For one, it’s protected. In 2015, there were over 288,000 U.S. trademark applications filed alone. As founder of a naming agency, I’m aware of how hard it is to generate names that are not only unique and relevant but ownable.
Large brands like Under Armour have spent millions of dollars going after even the smallest companies to protect their name. Recently, they pursued a small family business named Armor & Glory, requiring they “destroy all products, hand over its domain name and any profits, and pay Under Armour’s attorney’s fees and damages of $100,000 or more.”
Client: Azubu/Hitbox
Work Completed: Naming
In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting new name for the brand.
Everyone loves a happy name. And what’s not to love? Happy names make us feel good, and when we feel good, we’re more likely to support the brand that made us feel that way. Yet there’s a science to naming happy brands.
Client: Goorsha Ethiopian Restaurant
Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design
What’s a goorsha? Durham’s #1 Ethiopian restaurant engaged Wonsupona to answer that exact question.