What’s in a great name? For one, it’s protected. In 2015, there were over 288,000 U.S. trademark applications filed alone. As founder of a naming agency, I’m aware of how hard it is to generate names that are not only unique and relevant but ownable.
Large brands like Under Armour have spent millions of dollars going after even the smallest companies to protect their name. Recently, they pursued a small family business named Armor & Glory, requiring they “destroy all products, hand over its domain name and any profits, and pay Under Armour’s attorney’s fees and damages of $100,000 or more.”
Client: Azubu/Hitbox
Work Completed: Naming
In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting new name for the brand.
Everyone loves a happy name. And what’s not to love? Happy names make us feel good, and when we feel good, we’re more likely to support the brand that made us feel that way. Yet there’s a science to naming happy brands.
Client: Goorsha Ethiopian Restaurant
Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design
What’s a goorsha? Durham’s #1 Ethiopian restaurant engaged Wonsupona to answer that exact question.
It was an honor speaking at November’s Ladies, Wine & Design event in Raleigh. Ladies, Wine & Design was started by design superstar Jessica Walsh as a monthly salon to discuss a wide variety of topics relating to creativity, business, and life. Wonsupona Founder Molly Davis Lind spoke on personal storytelling and the importance of a personal brand.
Client: Reve Body Sculpting
Work Completed: Website copywriting, brand story, voice and tone guidelines
Reve Body Sculpting is the nation’s hottest and healthiest way to sculpt your dream body. Reve already had a unique and inspiring offer, but desired to tell an aspirational story through their messaging to engage customers.
Client: NEXTracker
Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines
What’s in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand.
Client: Trestles
Work Completed: Website copywriting, voice and tone development, brand values
Powerful web content is the basis of any successful brand. With that in mind, Raleigh-Durham-based design management consultancy Trestles approached Wonsupona to tell an online story of design thinking and innovation.
