Telling your origin story can be tough - but doing so is more important than you think. In today’s hyper-connected world filled with choices and savvy consumers, you never know what might be the deciding factor a potential customer. In most instances, people try to learn
Client: OrmsbyPark Work Completed: Keynote Speech When we were approached by Ormsby Park to help craft the keynote speech for the Bay Area Women in Finance conference, we couldn’t help but be elated. Speech Rhetoric degree for the win (thanks, University of Georgia). As with any great speech engagement,
Client: LexisNexis Work Completed: Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?
Client: NFluence Partners Work Completed: Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we
Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to
What’s in a great name? For one, it’s protected. In 2015, there were over 288,000 U.S. trademark applications filed alone. As founder of a naming agency, I’m aware of how hard it is to generate names that are not only unique and relevant but ownable. Large
Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting
Everyone loves a happy name. And what's not to love? Happy names make us feel good, and when we feel good, we're more likely to support the brand that made us feel that way. Yet there's a science to naming happy brands. Researchers at the University