CLIENT UPDATE: LEXISNEXIS PRODUCT NAMING

Client: LexisNexis Work Completed:  Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?

CLIENT UPDATE: NAMING A NEW INVESTMENT BANK

Client: NFluence Partners Work Completed:  Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we

CLIENT UPDATE: A NEW NAME FOR HITBOX

Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting

TIPS ON CREATING HAPPY NAMES

Everyone loves a happy name. And what's not to love? Happy names make us feel good, and when we feel good, we're more likely to support the brand that made us feel that way. Yet there's a science to naming happy brands. Researchers at the University

CLIENT UPDATE: GOORSHA ETHIOPIAN RESTAURANT

Client: Goorsha Ethiopian Restaurant Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design What's a goorsha? Durham's #1 Ethiopian restaurant engaged Wonsupona to answer that exact question.   In Ethiopian culture, friendship, honor and love are expressed by feeding each other – an act