Your brand name is your single most important piece of marketing. Nothing about your brand will be communicated more often than your name. Names give power and precedence to your product or service and articulate what you stand for. Therefore, great thought should be put
Ah, the joy of naming. Perhaps you’ve been there: you’ve finally come up with an incredible name for your business or product, only to find out that it’s been taken – perhaps by dozens of different companies. You’re not alone. There were 17,198,300 trademarks filed in
Wonsupona founder Molly Davis was interviewed by NY Mag regarding her thoughts on the name Comirnaty, the new Pfizer vaccine. Click here to read the article. The Most Famous Drug in the United States Is Named … Comirnaty? By Choire Sicha This may be in you, and you don’t
Telling your origin story can be tough - but doing so is more important than you think. In today’s hyper-connected world filled with choices and savvy consumers, you never know what might be the deciding factor a potential customer. In most instances, people try to learn
Client: OrmsbyPark Work Completed: Keynote Speech When we were approached by Ormsby Park to help craft the keynote speech for the Bay Area Women in Finance conference, we couldn’t help but be elated. Speech Rhetoric degree for the win (thanks, University of Georgia). As with any great speech engagement,
Client: LexisNexis Work Completed: Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?
Client: NFluence Partners Work Completed: Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we
Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to