Brand Building Insights with Wonsupona Blog.
Keep up to date with new client stories and branding insights. Updates of brand strategy and professional storytelling tactics.
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3 TIPS FOR CREATING TRADEMARKABLE BRAND NAMES

Ah, the joy of naming. Perhaps you’ve been there: you’ve finally come up with an incredible name for your business or product, only to find out that it’s been taken – perhaps by dozens of different companies.   You’re not alone. There were 17,198,300 trademarks filed in

WONSUPONA FOUNDER INTERVIEWED BY NY MAGAZINE

Wonsupona founder Molly Davis was interviewed by NY Mag regarding her thoughts on the name Comirnaty, the new Pfizer vaccine. Click here to read the article.   The Most Famous Drug in the United States Is Named … Comirnaty? By Choire Sicha This may be in you, and you don’t

CLIENT UPDATE: LEXISNEXIS PRODUCT NAMING

Client: LexisNexis Work Completed:  Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?

CLIENT UPDATE: NAMING A NEW INVESTMENT BANK

Client: NFluence Partners Work Completed:  Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we

CLIENT UPDATE: RENAMING RIDGEVIEW HOME CLEANING

Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to