Wonsupona | Branding Agency, Naming & Strategic Storytelling | Blog | Wonsupona | Branding Agency, Naming & Strategic Storytelling
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storytelling, branding, naming ideas, name generation, molly davis lind, blog, wonsupona
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CLIENT UPDATE: LEXISNEXIS PRODUCT NAMING

Client: LexisNexis
Work Completed:  Naming

Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say? In short, the product uses advanced machine learning to identify the language judges cite most, enabling attorneys to argue their case more persuasively.

TIPS FOR TRADEMARKING NAMES: KEY INSIGHTS FROM A TRADEMARK ATTORNEY


What’s in a great name? For one, it’s protected. In 2015, there were over 288,000 U.S. trademark applications filed alone. As founder of a naming agency, I’m aware of how hard it is to generate names that are not only unique and relevant but ownable.

Large brands like Under Armour have spent millions of dollars going after even the smallest companies to protect their name. Recently, they pursued a small family business named Armor & Glory, requiring they “destroy all products, hand over its domain name and any profits, and pay Under Armour’s attorney’s fees and damages of $100,000 or more.”