Brand Building Insights with Wonsupona Blog.
Keep up to date with new client stories and branding insights. Updates of brand strategy and professional storytelling tactics.
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WONSUPONA FOUNDER INTERVIEWED BY NY MAGAZINE

Wonsupona founder Molly Davis was interviewed by NY Mag regarding her thoughts on the name Comirnaty, the new Pfizer vaccine. Click here to read the article.   The Most Famous Drug in the United States Is Named … Comirnaty? By Choire Sicha This may be in you, and you don’t

CLIENT UPDATE: LEXISNEXIS PRODUCT NAMING

Client: LexisNexis Work Completed:  Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?

CLIENT UPDATE: NAMING A NEW INVESTMENT BANK

Client: NFluence Partners Work Completed:  Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we

CLIENT UPDATE: RENAMING RIDGEVIEW HOME CLEANING

Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to

CLIENT UPDATE: A NEW NAME FOR HITBOX

Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting