Naming
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Naming

CLIENT UPDATE: LEXISNEXIS PRODUCT NAMING

Client: LexisNexis Work Completed:  Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?

CLIENT UPDATE: NAMING A NEW INVESTMENT BANK

Client: NFluence Partners Work Completed:  Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we

CLIENT UPDATE: RENAMING RIDGEVIEW HOME CLEANING

Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to

CLIENT UPDATE: A NEW NAME FOR HITBOX

Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting

TIPS ON CREATING HAPPY NAMES

Everyone loves a happy name. And what's not to love? Happy names make us feel good, and when we feel good, we're more likely to support the brand that made us feel that way. Yet there's a science to naming happy brands. Researchers at the University

CLIENT UPDATE: NEXTRACKER

Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with