Ah, the joy of naming. Perhaps you’ve been there: you’ve finally come up with an incredible name for your business or product, only to find out that it’s been taken – perhaps by dozens of different companies. You’re not alone. There were 17,198,300 trademarks filed in
Wonsupona founder Molly Davis was interviewed by NY Mag regarding her thoughts on the name Comirnaty, the new Pfizer vaccine. Click here to read the article. The Most Famous Drug in the United States Is Named … Comirnaty? By Choire Sicha This may be in you, and you don’t
Client: OrmsbyPark Work Completed: Keynote Speech When we were approached by Ormsby Park to help craft the keynote speech for the Bay Area Women in Finance conference, we couldn’t help but be elated. Speech Rhetoric degree for the win (thanks, University of Georgia). As with any great speech engagement,
Client: LexisNexis Work Completed: Naming Wonsupona was engaged by Awasu Agency to create a name for a revolutionary new product in the LexisNexis Litigation Analytics Suite: an analytics tool focused on exploring the language of litigation documents to get at the substance of law. What’s that, you say?
Client: NFluence Partners Work Completed: Naming Wonsupona was approached to develop a name for a new type of boutique investment bank – one centered on helping socially- and environmentally- conscious businesses prosper. Their mission is to help good people with great businesses thrive. During interviews with key stakeholders, we
Client: CleanSlate (formerly Ridgeview Home Cleaning) Work Completed: Naming Ridgeview Home Clean Out was on the hunt for a new name that stood out from competitors and communicated their essence. The name “Ridgeview” was common for the New Jersey Ridgeview area where they are based and did nothing to
Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting
Client: Goorsha Ethiopian Restaurant Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design What's a goorsha? Durham's #1 Ethiopian restaurant engaged Wonsupona to answer that exact question. In Ethiopian culture, friendship, honor and love are expressed by feeding each other – an act
Client: Reve Body Sculpting Work Completed: Website copywriting, brand story, voice and tone guidelines Reve Body Sculpting is the nation's hottest and healthiest way to sculpt your dream body. Reve already had a unique and inspiring offer, but desired to tell an aspirational story through their messaging to engage
Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with