WAYSIA - Strategic Naming & Storytelling Agency
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Overview: Paris-based Alorsfaim, the world’s largest Asian eGrocery delivery service, enlisted us to craft a name that was fun – that hinted at their industry and food focus – but more-so, provided a new “way” into experiencing the much-loved foods Asian foods only-now made available by this service.

Challenge: From the onset, our client wanted a name that was exciting and unique. The name had to be one word, short, and easily understood by people from all cultures and dialects.

Solution: Waysia is “the way” to explore and find ethnic Asian products you love. The name Waysia also tells a story of delivery – it’s the way this brand hand-delivers items with care, creating a deep and loyal relationship with customers.


Asian eGrocery delivery