Forth

Overview: Create a legally viable, innovative brand name within a week for one of the premier senior housing finders, Seniorly.com.
Challenge: The challenge was in creating a name that was modern and fresh while telling a new story of the importance of finding the senior care facilities for loved ones.
Solution: Forth was inspired by the new reality that seniors are living longer and can spend up to 1/4 of their lives in a senior housing facility. Forth, a unique spelling of fourth, is modern, future-forward and action-focused, speaking to helping and empowering the journey onward.