Overview: Expedia’s travel newsletter Travel-Ticker needed a new name to stand out in the sea of travel websites by appealing to experience seekers who enrich their lives through spontaneous travel.

Challenge: The challenge was in creating a name that communicated their brand core, “Travel on a whim” and that also communicated a creative and spunky personality.

Solution: Wimsee refers to a unique, capricious way of seeing the world through a playful lens. It’s fun to say, easy to read, and invokes a sense of happiness.


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