Reve Body Sculpting is the nation’s hottest and healthiest way to sculpt your dream body. Reve already had a unique and inspiring offer, but desired to tell an aspirational story through their messaging to engage customers.
We started with a competitor audit to learn opportunities for differentiation. As it turns out, many weight loss studios are nearly indentical in terms of messaging and photography. Most of us are inundated with “Lose weight fast!” ads every day. A distinct voice and tone was needed to tell Reve’s story in a way that inspired customers to feel their best, whatever stage of their weight-loss journey. Along with providing all new content for their website, we crafted their brand story and recommended a new strategy to differentiate.