brand architecture
Website : www.lexisnexis.com

With a growing list of acquisitions, mergers, new products and innovative features, LexisNexis has had to rethink their naming system. Over the years, Wonsupona has partnered with them to craft several names, including their award-winning language analytics product Context, as well a chatbot and end-to-end services features. We also provided naming architecture guidelines to ensure consistent naming conventions.