Overview: Wonsupona was approached by a New Mexico-based cannabis chain to create a new name for their cannabis dispensary franchise.

Challenge: The objective was to craft a relatively descriptive name that included the word “Elevate” – a perquisite from the founders and a name that had been part of the brand’s story since the company’s inception.

Solution: Highly Elevated doesn’t just tell a story of euphoria from the products, but also hints at the franchise location: Santa Fe has an altitude of almost 7,200 feet; Albuquerque is at 5,500. Highly Elevated empowers a story of a new state of mind and consciousness, but also of a new state (literally) and the power to flourish.


cannabis company