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In Ethiopian culture, friendship, honor and love are expressed by feeding each other – an act known as a goorsha. Using this as our inspiration, we designed the logo of two birds feeding each other with a heart in the white space to symbolize the love shared. The birds feature traditional Ethiopian patterns and bright colors were selected to represent the vivid nature of Ethiopian cuisine. Along with design, Wonsupona crafted the brand story all brand messaging. The phrase “Feed your appetite. Feed your soul. Feed one another.” is the basis of the brand story and is used to describe a new way of eating – with your hands, and your heart.