Fleeting: Empowering the Future of Trucking
Fleeting is a mission-driven startup transforming the trucking industry by connecting drivers to meaningful opportunities. More than a platform, Fleeting empowers truckers to thrive and transition into business ownership, redefining what it means to succeed in the industry.
Fleeting partnered with Wonsupona to refine their brand story and messaging. Through desk research, stakeholder interviews, and a competitive messaging audit, we identified Fleeting’s unique position. In a collaborative worksession, we defined the brand’s core messages, tone, and voice. From this foundation, we developed three compelling brand narratives, culminating in the selection of “Face Forward”.
This narrative encapsulates Fleeting’s mission to put humanity back into trucking—helping truckers succeed and becoming the new face of the industry. We rolled this idea into a cohesive brand story, key messages, and a compelling pitch deck, equipping Fleeting with a clear, impactful identity to lead the charge for change in trucking.