The Challenge: A Brand Ready for Growth
ECOS, the world’s leading green laundry detergent, had outgrown its existing brand identity. As their market presence expanded, ECOS needed a refreshed story to better communicate their mission and vision. They sought a cohesive brand strategy that would resonate with their loyal customer base while attracting new audiences.
The Solution: “Pure Love” as a Brand Core
At the heart of ECOS’s rebranding effort was the creation of a brand core: “Pure Love.” This concept embodied the company’s dedication to crafting safe, eco-conscious, and affordable products.
Key Deliverables:
- Label Copy: New product labels featuring messaging aligned with “Pure Love,” simplifying their story and highlighting the love for people and the planet infused in every bottle.
- Strategy and Messaging Guidelines: Comprehensive guidelines to ensure consistent storytelling across all touchpoints.
- Website Content: A full refresh of the website’s copy to align with the updated brand voice and mission-driven messaging.
Impact: A Simplified, Heartfelt Story
The new branding captured the essence of ECOS’s values, making it easier for customers to connect emotionally with the brand. By focusing on “Pure Love,” ECOS now tells a clear and compelling story about their commitment to sustainability and care—positioning them for continued growth in the eco-friendly market.
Note: The brand strategy and messaging copy was developed by Molly Davis during her tenure at MetaDesign.