Overview: Halloween is a time of scary pranks and ghostly gags. This ghoulish new doll – which hangs to the wall with a magnetic device and can be moved around rooms to scare unsuspecting souls – needed a name.

Challenge: The challenge was in developing a clever, memorable name that enables customers to personalize the doll with the name of their choosing (via an enclosed customizable death certificate).

Solution: Doll on the Wall is a powerfully descriptive and distinctive name for this product. It is not gimmicky or silly but instead has a sophistication appealing to the adults that would purchase the product. Watch out, Elf on the Shelf. There’s a new doll in the hood….


Halloween Toy