Overview: A new online dating startup needed a name to communicate it’s revolutionary technology that turned finding your match into a game by comparing pictures side-by-side.

Challenge: The goal was to highlight the benefit of the technology through the name, and also suggest that love could be found. It had to sound fun and modern, and also differentiated. With thousands of names already taken in the online dating space, coming up with a new name was challenging.

Solution: The name Compair highlights the side-by-side picture technology while emphasizing “pair” or match. It’s a fun name that lends itself well to the game-like feature of the app.


Dating App