Overview: Ridgeview Home Clean Out & Moving Company was on the hunt for a new name that stood out from competitors. The name “Ridgeview” was common for the area, and did nothing to differentiate the company or create brand loyalty.

Challenge: The challenge was in developing a name that displayed a category descriptor (like cleaning, estate, moving, etc) but communicated personality.

Solution: The name “CleanSlate” conjures a mental picture in the minds of audiences. It represents everything the company does, from furniture clean out to moving and home cleaning, leaving customers with a fresh clean slate.


Cleaning Company