What’s in a great name? For one, it’s protected. In 2015, there were over 288,000 U.S. trademark applications filed alone. As founder of a naming agency, I’m aware of how hard it is to generate names that are not only unique and relevant but ownable. Large
Client: Azubu/Hitbox Work Completed: Naming In early 2017, leading eSports network Azubu acquired European eSports broadcaster Hitbox to bolster its global broadcasting reach. The merger created a strong competitor to Twitch, which rivals YouTube in the broadcasting of competitive gaming events. Wonsupona was engaged to develop an exciting
Everyone loves a happy name. And what's not to love? Happy names make us feel good, and when we feel good, we're more likely to support the brand that made us feel that way. Yet there's a science to naming happy brands. Researchers at the University
Client: Goorsha Ethiopian Restaurant Work Completed: Website copywriting, brand story; logo and collateral design in collaboration with Works-Progress Design What's a goorsha? Durham's #1 Ethiopian restaurant engaged Wonsupona to answer that exact question. In Ethiopian culture, friendship, honor and love are expressed by feeding each other – an act
It was an honor speaking at November's Ladies, Wine & Design event in Raleigh. Ladies, Wine & Design was started by design superstar Jessica Walsh as a monthly salon to discuss a wide variety of topics relating to creativity, business, and life. Wonsupona Founder Molly
Client: Reve Body Sculpting Work Completed: Website copywriting, brand story, voice and tone guidelines Reve Body Sculpting is the nation's hottest and healthiest way to sculpt your dream body. Reve already had a unique and inspiring offer, but desired to tell an aspirational story through their messaging to engage
Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with
Client: Trestles Work Completed: Website copywriting, voice and tone development, brand values Powerful web content is the basis of any successful brand. With that in mind, Raleigh-Durham-based design management consultancy Trestles approached Wonsupona to tell an online story of design thinking and innovation. The challenge was in balancing the strategic