CLIENT UPDATE: NEXTRACKER

Client: NEXTracker Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines What's in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand. Solar tracker leader NEXTracker challenged Wonsupona with

CLIENT UPDATE: TRESTLES

Client: Trestles Work Completed: Website copywriting, voice and tone development, brand values Powerful web content is the basis of any successful brand. With that in mind, Raleigh-Durham-based design management consultancy Trestles approached Wonsupona to tell an online story of design thinking and innovation. The challenge was in balancing the strategic

3 TIPS ON WRITING TIMELESS CONTENT

Many things can be said about two of my favorite books, Napoleon Hill's Think and Grow Rich and Lucius Annaeus Seneca's Letters to a Stoic. Both have transformed the lives of millions, both have cult followings, and most pertinent to this post, both books are timeless. Letters to

CLIENT UPDATE: BIG ISLAND SMOOTHIE

Client: Big Island Smoothie Work Completed: Rebrand including website design and copywriting, menu design, brochure development When Raleigh-Durham-based Big Island Smoothie approached us for a rebrand, we jumped at the challenge. Creating a new website design and content for a colorful (and delicious) brand is always an exercise in fun. We started the