Photo by Anna Anikina
Many things can be said about two of my favorite books, Napoleon Hill’s Think and Grow Rich and Lucius Annaeus Seneca’s Letters to a Stoic. Both have transformed the lives of millions, both have cult followings, and most pertinent to this post, both books are timeless. Letters to a Stoic was written well over 2,000 years ago yet the content still applies today, relevant as ever. It got me thinking: in a world where trends change every few hours, what are the qualities that make brand content timeless?
Client: Big Island Smoothie
Work Completed: Rebrand including website design and copywriting, menu design, brochure development
When Raleigh-Durham-based Big Island Smoothie approached us for a rebrand, we jumped at the challenge. Creating a new website design and content for a colorful (and delicious) brand is always an exercise in fun.
Photo by Caleb Ralston
It has been said that if you ask a question in the right way, you can get anything you want. Isn’t that an incredible power?
Photo by Joshua Earle
Values tell an important story of who you are and what you care about. If values are not kept at the center of decision-making in terms of how you spend your time, talents, and energy – you’ll know it. Life will quickly become out of balance and you will be left struggling to understand your path forward.
The same goes for brands.
