It was an honor speaking at November’s Ladies, Wine & Design event in Raleigh. Ladies, Wine & Design was started by design superstar Jessica Walsh as a monthly salon to discuss a wide variety of topics relating to creativity, business, and life. Wonsupona Founder Molly Davis Lind spoke on personal storytelling and the importance of a personal brand.
Client: Reve Body Sculpting
Work Completed: Website copywriting, brand story, voice and tone guidelines
Reve Body Sculpting is the nation’s hottest and healthiest way to sculpt your dream body. Reve already had a unique and inspiring offer, but desired to tell an aspirational story through their messaging to engage customers.
Client: NEXTracker
Work Completed: Product naming, naming architecture, voice and tone development, brand messaging guidelines
What’s in a name? San Francisco solar leader NEXTracker enlisted Wonsupona to develop two new powerful names as well as messaging guidelines to represent the future of their brand.
Client: Trestles
Work Completed: Website copywriting, voice and tone development, brand values
Powerful web content is the basis of any successful brand. With that in mind, Raleigh-Durham-based design management consultancy Trestles approached Wonsupona to tell an online story of design thinking and innovation.
Photo by Anna Anikina
Many things can be said about two of my favorite books, Napoleon Hill’s Think and Grow Rich and Lucius Annaeus Seneca’s Letters to a Stoic. Both have transformed the lives of millions, both have cult followings, and most pertinent to this post, both books are timeless. Letters to a Stoic was written well over 2,000 years ago yet the content still applies today, relevant as ever. It got me thinking: in a world where trends change every few hours, what are the qualities that make brand content timeless?
Client: Big Island Smoothie
Work Completed: Rebrand including website design and copywriting, menu design, brochure development
When Raleigh-Durham-based Big Island Smoothie approached us for a rebrand, we jumped at the challenge. Creating a new website design and content for a colorful (and delicious) brand is always an exercise in fun.
Photo by Caleb Ralston
It has been said that if you ask a question in the right way, you can get anything you want. Isn’t that an incredible power?
Photo by Joshua Earle
Values tell an important story of who you are and what you care about. If values are not kept at the center of decision-making in terms of how you spend your time, talents, and energy – you’ll know it. Life will quickly become out of balance and you will be left struggling to understand your path forward.
The same goes for brands.