Wonsupona | Branding Agency, Naming & Strategic Storytelling | True Capture
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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True Capture

Overview: Many people are unaware that all power plant sites experience shading, which minimizes solar production. Global solar tracker leader NEXTracker innovated a yield enhancement software system to maximize solar production, providing real-time power plant profit gain.
Challenge: The challenge was in creating a name that was descriptive, powerful and optimistic without competing with the NEXTracker brand name. The name would have to work synonymously with all of the trackers sold by NEXTracker.
Solution: TrueCapture tells the story of how this technology can capture more of the sun – highlighting ROI. It’s realistic, direct and strong without overpromising delivery. The new name has already received rave reviews among leadership and customers.

Watch the video release on YouTube