Wonsupona | Branding Agency, Naming & Strategic Storytelling | Wimsee
Wonsupona is a strategic brand storytelling consultancy that crafts brilliant messages, names and strategies that spark resonance and delight.
branding, storytelling, naming, workshops, messaging, strategy, strategy, brand strategy, positioning, new name, brand, story, taglines, copywriting, freelance, copy
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Overview: Expedia’s travel newsletter Travel-Ticker needed a new name to stand out in the sea of travel websites by appealing to experience seekers who enrich their lives through spontaneous travel.
Challenge: The challenge was in creating a name that communicated their brand core, “Travel on a whim” and that also communicated a creative and spunky personality.
Solution: Wimsee refers to a unique, capricious way of seeing the world through a playful lens. It’s fun to say, easy to read, and invokes a sense of happiness.


*Name created while Molly Davis Lind was at MetaDesign.