Overview: Expedia’s travel newsletter Travel-Ticker needed a new name to stand out in the sea of travel websites by appealing to experience seekers who enrich their lives through spontaneous travel.
Challenge: The challenge was in creating a name that communicated their brand core, “Travel on a whim” and that also communicated a creative and spunky personality.
Solution: Wimsee refers to a unique, capricious way of seeing the world through a playful lens. It’s fun to say, easy to read, and invokes a sense of happiness.
*Name created while Molly Davis Lind was at MetaDesign.