Wimsee | Expedia Newsletter | Wonsupona | Wonsupona
51806
portfolio_page-template-default,single,single-portfolio_page,postid-51806,theme-borderland,eltd-core-1.1.3,woocommerce-no-js,borderland-theme-ver-2.2,ajax_fade,page_not_loaded,smooth_scroll,paspartu_enabled,paspartu_on_top_fixed,paspartu_on_bottom_fixed, vertical_menu_with_scroll,columns-3,type1,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Wimsee

Wimsee

Overview: Expedia’s travel newsletter Travel-Ticker needed a new name to stand out in the sea of travel websites by appealing to experience seekers who enrich their lives through spontaneous travel.
Challenge: The challenge was in creating a name that communicated their brand core, “Travel on a whim” and that also communicated a creative and spunky personality.
Solution: Wimsee refers to a unique, capricious way of seeing the world through a playful lens. It’s fun to say, easy to read, and invokes a sense of happiness.

 

Date

August 29, 2017

Category

Travel Website