True Capture - Strategic Naming & Storytelling Agency
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True Capture

True Capture

Overview: Many people are unaware that all power plant sites experience shading, which minimizes solar production. Global solar tracker leader NEXTracker innovated a yield enhancement software system to maximize solar production, providing real-time power plant profit gain.
Challenge: The challenge was in creating a name that was descriptive, powerful and optimistic without competing with the NEXTracker brand name. The name would have to work synonymously with all of the trackers sold by NEXTracker.
Solution: TrueCapture tells the story of how this technology can capture more of the sun – highlighting ROI. It’s realistic, direct and strong without overpromising delivery. The new name has already received rave reviews among leadership and customers.

Watch the video release on YouTube


Solar Product