Ricola | Brand Positioning | Wonsupona
52115
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RICOLA

RICOLA

Ricola is a brand we all know and love. Wonsupona collaborated with Ricola leadership to develop their new brand positioning, “Inspiring Serenity,” which helps transform the brand from providing “sick care” to everyday wellness care – a fundamental shift. The team was so thrilled with our work we were asked to craft their new brand story as well as all of the content for their new wellness tea line.

Date

March 10, 2020

Category

Messaging, Strategy