MONSTER.COM

With a 97% employment rate in the US, Monster.com had a problem: people weren’t looking for employment. Wonsupona helped them craft a new story, expanding their roots from a “job board” to a global provider of a full array of job seeking, career management, recruitment and talent management products and services. The new brand story was launched during an internal brand event and externally on their website and in marketing materials.

Date

March 4, 2020

Category

Storytelling