IdeaSeed

Overview: Julie Orr Design, a landscape design firm, was looking to rebrand with a new name and look.
Challenge: The challenge was in creating a name that spoke to the company differentiator: landscape design centered on telling a client’s personal story.
Solution: While many names were favored, IdeaSeed was selected because it articulated the background of the company in a creative light. The client’s personal narrative are used as the ‘idea’ for the landscape, and the ‘seed’ brings the designs to life.