Igniting a Movement of Belonging and Strength
The Phoenix is a sober active community that uses the power of connection, movement, and shared experience to help people rise from the ashes of addiction and reclaim their lives. With its NewForm app and a newly developed research institute, it has become a national force for reimagining how society approaches recovery and mental health.
Listening to the Community, Honoring the Vision
To name their first national comprehensive campaign, we began by listening: crafting a stakeholder survey and facilitating a workshop. Voices from across The Phoenix made clear what mattered most: belonging, transformation, and the belief that there’s a space for everyone to heal together.
A Name That Holds the Future
From many directions, one stood apart: Together Transforms Tomorrow. It captures the essence of The Phoenix: people united in strength, fueling a new future. The name reminds all donors that their gift transforms more than lives today; it shapes what’s possible tomorrow.
A Vision Brought to Life in Video
To carry the name forward, we created a campaign video that showed its power in motion. Donors and participants side by side, proving that transformation is contagious, and tomorrow is created together.
The Phoenix is a sober active community that uses the power of connection, movement, and shared experience to help people rise from the ashes of addiction and reclaim their lives. With its NewForm app and a newly developed research institute, it has become a national force for reimagining how society approaches recovery and mental health.
Listening to the Community, Honoring the Vision
To name their first national comprehensive campaign, we began by listening: crafting a stakeholder survey and facilitating a workshop. Voices from across The Phoenix made clear what mattered most: belonging, transformation, and the belief that there’s a space for everyone to heal together.
A Name That Holds the Future
From many directions, one stood apart: Together Transforms Tomorrow. It captures the essence of The Phoenix: people united in strength, fueling a new future. The name reminds all donors that their gift transforms more than lives today; it shapes what’s possible tomorrow.
A Vision Brought to Life in Video
To carry the name forward, we created a campaign video that showed its power in motion. Donors and participants side by side, proving that transformation is contagious, and tomorrow is created together.