Voice & Tone Guidelines
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Forcepoint, a human-centric cybersecurity leader owned by Raytheon, needed to bring their new brand narrative to life in a way that remained true to their brand but differentiated them from others. Armed with competitor research, brand research, stakeholder interviews and workshop insights, we crafted their new voice as Personal, Strong, Trustworthy and Supportive. The guidelines included off-brand/on-brand examples, audience messages, brand messages, brand stories, key word choices, and much more. We also developed and facilitated a brand voice and tone activation workshop to ensure writers have the tools they need to implement the new voice and tone.