Course Hero

MessagingStorytelling

Brand messaging among Quizlet, Course Hero, Chegg and Study Blue all looked and sounded similar. Beyond standing out, Course Hero needed to stand for something powerful – that’s unique, ownable and true. The goal of our engagement was to create a brand platform that resonated with students, appeals to educators and differentiates the brand in the marketplace. Aside from creating the strategic narrative, we crafted the voice and tone guidelines to bring the brand to life.