Overview: Everyone loves a sweet treat, and with the introduction of microwaveable cakes, it’s easier than ever to enjoy one. We were privileged to craft a creative name for a line of gourmet mug cakes that would stand out on busy grocery store shelves and appeal to the masses.

Challenge: The challenge was in creating a name that was descriptive yet fun, symbolized a treat to get excited about, and that sounded easy and effortless.

Solution: Cakewave brings the cooking method to the forefront, but communicates it in a unique and upbeat fashion. The name inherently suggests an energy, excitement and enjoyment, which is what the product promises in every bite.


microwave cake