Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

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Gen Z shoppers send #dupe trend viral — saving money is the new cool

Best & Worst Dupes to Shop & Avoid in 2024, Two Broke Chicks

The Problems Around Gen Z's Affinity for Dupe Culture

Gen Z on TikTok Can Find a Dupe for Anything on The Viral List - YPulse

Gen Z shoppers send #dupe trend viral — saving money is the new cool

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret - Times of India

Lucy Maguire on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Focus: Gen Z poses a problem for the luxury industry

Lucy Maguire on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Lucy Maguire on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Lulu who? A cult brand takes on the booming culture of 'dupes' - KTVZ

Fashion Index Global Platform on Instagram: The trend for dupes may be bad news for luxury fashion brands that rely on their exclusivity and brand image but this can also be an

Lucy Maguire on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Why Gen-Z Loves Dupes