Gen Zs and Millennials prefer fashion 'dupes' over luxury goods, says report

Has fashion become a game of dupes? You might think so, considering that younger shoppers are no longer ashamed to wear low-cost variations of luxury clothes and accessories – on the contrary, they're proud of it!

Report Shows Influence of Gen Z on Other Demographic Groups

Birkin handbag maker faces class-action lawsuit in the US over 'refusal' to sell

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Gen Z Shoppers Knowingly Buy Fakes to Save Money

Y2K fashion has taken over. And Gen Z is loving it –

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Gen Z Speaks: What Luxury & Fashion Brands Need to Hear to Connect

Luxury Market 2023: Consumer Trends, Data, and Insights

Unlocking Gen Z's luxury spending power in 2023

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