Asda sells more lingerie when it's windy', the Guardian's Nick

The Guardian News and Media's commercial director Nick Hewat predicts that 2016 will be a year of fewer, bigger, better branded content campaigns that use data to target consumers at the right time. He believes this will be essential to ensure your brand is the 'chosen one'.

Asda hit with complaints for dressing model in lingerie that

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Underwear revolution: how lingerie grew up and put women's comfort

Underwear revolution: how lingerie grew up and put women's comfort

Asda's Christmas sales slide as shoppers rein in spending, Asda

Sunnydale Studio for ASDA