How Nike's 4/20 sneakers went from experiment to an iconic tradition

The brand’s weed-themed shoes have become popular not just among skaters, but also sneakerheads, collectors, and, of course, stoners.

How Nike's 4/20 sneakers went from experiment to an iconic tradition

Nike's Aleali May 'Califia' Jordan 1 sets high bar for women sneakers

How Nike's 4/20 sneakers went from experiment to an iconic tradition

4/20

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častice Arne zručnosť nike 420 Vo veľkom meradle skleník takmer

Meet the weed activists giving fat joints to…

Nike's Aleali May 'Califia' Jordan 1 sets high bar for women sneakers

Prospect (@prspctsd) / X

Nike's Aleali May 'Califia' Jordan 1 sets high bar for women sneakers

Prospect (@prspctsd) / X

Prospect (@prspctsd) / X

How Nike's 4/20 sneakers went from experiment to an iconic tradition