The 'internet's favorite underwear' brand, Parade, is sold

The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.

How Gen-Z-Founded Brands Are Changing the Intimates Industry

A Shopping Writer's Review of Parade's Universal Underwear

Direct-to-consumer Underwear Brand Parade Valued at $200 Million

How Parade is moving beyond underwear and into new retail channels

Does Parade Underwear Make You Feel Good About Yourself?

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

Parade: Reimagining a Value Brand

The 15 Best Plus-Size Underwear of 2024

11 Best Women's Underwear at Every Budget in 2023

The 22 Best Places to Buy Underwear of 2024

The low-rise trend doesn’t have to be for you — Parade’s full-coverage brief hits new heights with the held-in feeling you love. Breathable, flexible

Parade Women's Re:Play High Waisted Briefs - Eightball 3XL