How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.

Victoria's Secret rebrands featuring diverse, inclusive message for new generation - Good Morning America

Victoria's Secret overhauls its fashion show in its latest move to be more inclusive

Victoria's Secret: Brand Audit

Victoria's Secret ditches wokeness over sexiness after sales drop

Lizzo Questions More-Inclusive Return Of Victoria's Secret Fashion Show

The rise and fall of the Victoria's Secret's Angels models

Victoria's Secret's rebranding effort adds an inclusive rewards program - RetailWire

Where Victoria's Secret Went Wrong

Victoria's Secret rebrands featuring diverse, inclusive message for new generation - Good Morning America

Can Victoria's Secret Win Women Back?

Nobody's entitled to inclusivity: Why Victoria's Secret's rebranding was a horrible business decision – The Black and White

Why is Walmart killing off a $1 billion private label? - RetailWire

How to Become a Victoria's Secret Model

Victoria's Secret & Its Failed Strategy Of 'Inclusive, Feminist' Rebranding

Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it