is pushing sellers to offer holiday discounts earlier than ever

is asking sellers to participate in its holiday cyber sale by offering a 25% off discount at some point over a five-week period.

Retailers may be forced to extend Diwali sales push till Christmas

Thanksgiving sales hit $72B as consumers shop early

Tinsel in August and pre-Christmas sales: UK festive shopping starts earlier than ever, Christmas

18 Discount Code Ideas to Get More Deals [+Examples]

Retailers offer bigger Black Friday discounts to lure hesitant shoppers hunting for the best deals - The Boston Globe

Retailers Wary of Squeeze on Shoppers Ahead of Key Holiday Season - The New York Times

Why do stores keep extending their holiday sales? Good question

Holiday shoppers start earlier in their quest for the best deals - Advantage Solutions

How to reach Canadian consumers this holiday season - Think with Google