Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

What Parade's Sale Says About the State of DTC

Parade - Company Profile - Tracxn

Research Briefing: Intimates brand Parade agrees to purchase, as

Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

How Underwear Startup Parade Wiped Out Investors — The Information

Direct-to-consumer Bra Brand Parade Valued at $200 Million

Underwear

What happened to Parade underwear start-up