Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

Eddie Baur Has Changed Its Logo Because Gen Z Cannot Read Cursive

Eddie Bauer logo re design #eddiebauer

SBP 054: The Barber's Brief - January 18, 2024 by The Sleeping Barber - A Business and Marketing Podcast

Cursive

Tess Bauer Facebook, Instagram & Twitter on PeekYou

Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast

Because cursive handwriting is no longer being taught in many schools in America, these (and many other) logos may soon need a redesign (x-post from r/LogoDesign) : r/typography

Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

Welcome To the Great Un-Cursiving of Logos Dieline - Design, Branding & Packaging Inspiration

Eddie Bauer rebrands for Gen Z, be radical. posted on the topic

After 59 years, Eddie Bauer is changing their logo because “kids don't even learn cursive in school anymore” The new simplified

Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic

Eddie Bauer changed its logo because Gen Z doesn't read cursive - Fast