The conglomerate is one of the last luxury companies to stick with real fur. A new partnership will see it developing an alternative using keratin.
Fashion industry collaboration to create lab-grown fur
Salvatore Ferraloro posted on LinkedIn
LVMH, Fendi open the door to sustainable, plastic-free lab-grown
Vivobarefoot, Pangaia Place Bets on Ecovative's Mycelium Foam
Fur Vogue Business
Luxury fashion looks into developing lab-grown fur - Thred Website
Imperial College London on LinkedIn: LVMH, Fendi open the door to
On Its Sustainability Roadmap, LVMH Sets a Target for 'Radical
Kering backs cow-free, lab-grown leather. Game changer?
Is Fur Really Banished From Luxury Markets?
Bolsa Fendi FF Mini Sunshine Shopper Motif – Loja Must Have, fendi
Luxury Roundtable