As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

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ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

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ThirdLove Buys Kit Undergarments for Undisclosed Amount

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Rockstarmomma: 07/01/2022 - 08/01/2022

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