Jack Wills: the Sloane Ranger rides again, Fashion

#x3C;p>Clothing brand Jack Wills is a raging success. It doubled its profits to £42m last year and turned British teenagers on to the allure of preppy dressing. But where did it come from, what does it want, and why is it so mysterious?</p>

Jack Wills The Preppy Princess

Sloane Ranger Style Guide to Nail the Wealthy British Look

Rachel Johnson Revisits the Sloane Ranger Handbook, 40 Years Later - Air Mail

Jack Wills UK & USA Marketing & Comms Launch by Nav Khatkar - Issuu

Sloane Square & Sloane Rangers - Rituals, style and boarding school - The Modern Sloane: Part 2

Pie crusts and pearls: the unexpected return of the Sloane Ranger, Fashion

Pie crusts and pearls: the unexpected return of the Sloane Ranger, Fashion

Women's Fashion, Clothing & Accessories

Mencyclopaedia: Peter Jones - Telegraph

Sloane Ranger style is back - here's how to do the Hooray Henry look now

Kate Middleton and Prince William's Couple Style? Matching Sloane Ranger 'Fits

Pie crusts and pearls: the unexpected return of the Sloane Ranger, Fashion

Sloane Ranger style returns thanks to the support of fashionable celebrity fans