Kim Kardashian, the NBA, and the era of influencer-led sports

After Kim Kardashian's Skims teamed up with the NBA and WNBA, SportsPro explains why sports properties are welcoming influencer-owned brands with open arms.

I can't deal with the fact that people think Kim had more or less always had the same face when she bought the exact same generic one as every other influencer : r/popculturechat

US sports teams sponsorship revenue hits record US$6.7bn in 2023, says study- SportsPro

Kim K Announced SKIMS Is Partnering With The WNBA & Its Female Athletes

Sam Carp on LinkedIn: Super Bowl 2024 preview: How the Chiefs and 49ers compare off the field…

Victor Wembanyama suits up with Louis Vuitton endorsement - SportsPro

Basketball Africa League expands to South Africa for 2024 season - SportsPro

WhatsApp Channels: What are they, why have they launched, and how will they be used in sport? - SportsPro

Why Did Kim Kardashian Win Man of the Year? What Led to This?

Prime (drink) Archives - SportsPro

Professional Fighters League agrees Just For Men sponsorship, fighters league

Kim Kardashian : sa collaboration improbable avec la NBA

Kim Kardashian supports Tristan Thompson at LA Lakers game again in new post - and fans are furious

Is Kim Kardashian On Ozempic? Fans Call Out Her Aging Facial Features

Professional Fighters League agrees Just For Men sponsorship, fighters league