The company's see-through pants sunk its stock in March 2013

The company's see-through pants sunk its stock in March 2013

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When the company announced its Luon pants recall, it took 6 percent off the stock.

And if your life isn't great, then that's your fault too.

The History of Lululemon

These are the pants in question: Lululemon's incredibly popular $98 Astro line. They're super-comfortable and stylish enough to be worn outside the gym.

In 2007, Lululemon falsely claimed its clothes were made with seaweed.

The History of Lululemon

The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.

The company's see-through pants sunk its stock in March 2013.

Wilson said he favors using child labor in Third World countries.

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

Wilson believes that if you get sick, it's your fault.

The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.

Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

Lululemon store staff are not just being friendly. They're gathering data on you.