Sainsbury's takes fight against Tesco Price Promise ads to

Supermarket chain mounts £150,000 legal challenge over adverts that claimed cheaper own brand goods

St Luke's Showcases the Scale of the Ocado Price Promise in Bold new Campaign

The best times of day to bag yellow sticker bargains at Aldi, Lidl, Asda, Tesco, Sainsbury's and Morrisons - Wales Online

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Tesco to launch 'dramatic' price war in battle for title of cheapest supermarket

Price drop fears put a brake on European grocers' rally

St Luke's showcases the scale of the Ocado Price Promise in bold new campaign – Marketing Communication News

Tesco claims latest victory in pricing ads battle with Asda

Sainsbury's Brand Match campaign misleading watchdog finds, Consumer affairs

Sainsbury's considers appeal over Tesco Price Promise ads, News

Shopping in 10 minutes: The new supermarket battleground

Supermarket shake-up: is a price war just the start? – The Irish Times

Ocado Unveils 'Price Promise' Campaign from St Luke's

Campaign of the Week: Sainsbury's press ads were bold but not clear enough on values, Analysis

Ocado Goes Big on Price Promises in Bold New Year Campaign

International news: Tesco steps up price-match promise - Retail World Magazine