Petition Calls for Victoria's Secret to Pull 'Perfect Body' Ads

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Victoria’s Secret is sending mixed messages. The images causing controversy feature Angels Lily Aldridge, Behati Prinsloo, and Jasmine Tookes with the words “The Perfect Body” displayed across the poster. While the ads look no different than others Victoria’s Secret has promoted throughout its history — tall women with chiseled abs, long limbs, and about 0 percent body fat — the juxtaposition of the very thin models with the words that seemingly state a specific and often unattainable standard for what a flawless figure should look like. This significance attached to the ads, though unintentional, has angered many and some are even asking for the brand to make significant changes to their policies. First spotted in the U.K., many voiced their concerns on Twitter and after seeing the poster at a mall in Leeds, students Frances Black, Gabriella Kountourides, and Laura Ferris created a change.org petition.
Victoria’s Secret is sending mixed messages. The images causing controversy feature Angels Lily Aldridge, Behati Prinsloo, and Jasmine Tookes with the words “The Perfect Body” displayed across the poster. While the ads look no different than others Victoria’s Secret has promoted throughout its history — tall women with chiseled abs, long limbs, and about 0 percent body fat — the juxtaposition of the very thin models with the words that seemingly state a specific and often unattainable standard for what a flawless figure should look like. This significance attached to the ads, though unintentional, has angered many and some are even asking for the brand to make significant changes to their policies. First spotted in the U.K., many voiced their concerns on Twitter and after seeing the poster at a mall in Leeds, students Frances Black, Gabriella Kountourides, and Laura Ferris created a change.org petition.
Victoria’s Secret is sending mixed messages. The images causing controversy feature Angels Lily Aldridge, Behati Prinsloo, and Jasmine Tookes with the words