Wonderbra takes on new perspective with Hello Me campaign

News campagnes : Wonderbra is the latest lingerie label attempting to inject female empowerment into its advertising with its new "Hello Me!" campaign, part of wider repositioning efforts at the brand.  (#1040763)

A lot has changed since Wonderbra launched its 'Hello Boys' campaign 25 years ago

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Wonderbra returns to UK OOH with “Hello Me!”

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Wonderbra returns to spectacular out-of-home with “Hello Me!”

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Supermodel Eva Herzigova on surviving Covid and gaining a new perspective

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Wonderbra takes on new perspective with Hello Me campaign

Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead