Step One founder Greg Taylor on boxers, business and big ideas

They are often the first company mentioned if you ask a guy in your life to recommend a brand of undies, but how did founder Greg Taylor come up with the idea for Step One?

Step One underwear: Founder's brainwave on sweaty hike that led to

Money Magazine Australia on LinkedIn: Step One founder Greg Taylor on boxers, business and big ideas

Step One underwear: Founder's brainwave on sweaty hike that led to

Shock jocks clock up millions for this guy! - Switzer Daily

Step One founder Greg Taylor on boxers, business and big ideas

Alan Deans Money magazine

Step One founder Greg Taylor on boxers, business and big ideas

Industry Learnings: Step One Underwear

business Money magazine

Step One: Inside the underwear brand's AI experiments - Ragtrader

Step One - The Story by Founder Greg Taylor

One Giant Step For Man

Step One: First Aussie underwear brand to receive FSC certification