100-year-old bra brand Maidenform is going after younger customers

M's products are priced $5.50-$40, compared to Maidenform's prices of $40-$55. The low price point was an essential part of targeting Gen-Z shoppers, according to Jane Newman, chief design officer of global innerwear at Maidenform’s parent company, HanesBrands. For its part, Maidenform's core shopper base is 24 and up.

18 Most Comfortable Bras of 2024 for Support and Lift

NTWRK and Complex's digital media partnership, Marvin Fisher posted on the topic

The rise and fall of Victoria's Secret: where does the world-famous lingerie brand go next?

Your Guide to Different Lingerie Types From A-Z

Shoppers Say This 58%-Off Maidenform Bra Makes Them Feel Sexy

The Bra That Fit the 20th Century – PRINT Magazine

The 6 Best Underwear Brands for Kids of 2024

15 Most Comfortable Bras For Everyday Wear In 2024, Per Experts

14 Best Bras of 2024, Tested and Reviewed